03 · The partnership For Lisa Odenweller · May 2026
How we'd work together

A partnership that flexes with what you need.

We don't think the work in front of Kroma is a project with a beginning and an end. It's an operating relationship. Here's the shape we'd suggest. Small enough to start tomorrow, durable enough to compound through the next chapter.

The lanes Butterfly covers

Three lanes. They flex month to month with where you need us.

Each lane has its own center of gravity, but the work moves between them. Some months are heavy on advisory; some on innovation; some on the quieter technical groundwork that compounds over time. We'll be honest about where the leverage is, every month.

Advisory

Counsel · IP · Framework

Strategic counsel and a real sounding board. Stewardship of Kroma's intellectual property as the asset it is: the System architecture, the protocols, the founder voice.

  • Founder-level strategic counsel
  • The Brand Value & Growth Framework
  • IP stewardship and articulation

Innovation & ecosystem

System extension · Loyalty · Partners

How the System extends into new daily slots, new partners, and the wider wellness ecosystem Kroma is positioned to anchor: clinics, advisors, hospitality, brands worth standing next to.

  • System-extension concept work
  • Loyalty and ecosystem layer design
  • Partner-channel strategy and outreach

Growth & technology

Conversion · Agentic readiness · Tooling

Reset → Daily conversion craft, agentic marketing and commerce readiness, structured product data, and the practical tooling that lets all of it run without a heavier team.

  • Reset → Daily conversion mechanics
  • Agentic-commerce signal and structured data
  • Operating tooling and instrumentation
The shape

What the engagement looks like in practice.

Cadence

A monthly retainer that flexes. Focus shifts each month with what Kroma actually needs, not a fixed scope-of-work that ages out by month three.

Initial term

Three to six months to prove the working rhythm. Renewal is the assumption, not the ask. If something isn't working, we say so first.

Posture

Partners executing your vision, not consultants delivering a deck. We work alongside Kroma's team. We make the wins visible inside the company, not just in our own reporting.

Numbers

We'd talk through the commercial side together. It shouldn't live on a page in a deck. We have a view on what makes sense for the work; we'd rather hear your read first.

Downstream

Case study and access to the network of founders you've built around Kroma are by-products of the work going well. They aren't deliverables, and we'd never treat them that way.

Why this shape

Anything more rigid would underserve Kroma right now.

The next six months at Kroma aren't predictable enough for a fixed scope-of-work to be honest. What you need in month one isn't what you'll need in month four. We'd rather build a working relationship that handles that gracefully than write a contract that has to be renegotiated the first time the world shifts.

If the shape feels right, the rest is a conversation.