The plan we proposed for Kroma leans on a specific slice of what Butterfly does. This page is the rest of the menu. If a thread here is more useful than the one we picked, pull on it and we'll talk.
Butterfly is a small, vertically integrated studio — strategy, brand, loyalty, growth, creative, and advisory under one roof. We work with founder-led brands across wellness, lifestyle, and consumer where the next move depends on getting brand and commerce right at the same time.
The decisions upstream of every execution: positioning, narrative, brand voice, identity architecture. Built so the brand stays coherent from founder letter to product page to wholesale deck.
Modern loyalty isn't a points program. It's an ecosystem of shared value across products, partners, and community. We design loyalty layers that turn customers into participants and partners into co-builders.
The conversion craft and the plumbing. DTC funnel mechanics, retention and lifecycle, structured product data, and AI-commerce readiness — including the emerging agentic layer where shoppers are starting to delegate the buy.
Campaign, content, and creative production engineered to make the strategy legible. We design the work and oversee the craft — copy, art direction, photography, film — so what reaches the customer matches what's in the brand book.
How a brand's core system extends into new products, formats, and partner builds. Useful when the question is less "what should we say" and more "what should we build next, and with whom."
Founder-level counsel and a real network. When the work is right, we can also bring in-kind investment or warm introductions to the venture and strategic investors who already know the categories we work in.
Most of these capabilities live in separate places at most companies. Holding them in one team is the point. Strategy informs creative, creative informs commerce, commerce informs the next strategic move. The work moves at the speed of one team, and the brand stays coherent end to end.
We partner deeply rather than building everything in-house. A short list of who's regularly in the room with us:
Shopify, Klaviyo, Base, NCTR Alliance, structured-data and AI tooling partners.
A bench of photographers, filmmakers, copywriters, and producers we've worked with for years.
Founders, advisors, and category operators across wellness, hospitality, and lifestyle who open doors faster than cold outreach ever will.