You've been saying this out loud for a while. We wrote down what we'd build around it.

After all the conversations with Anderson, we couldn't keep the thinking in our heads anymore — so we put it on paper.

Kroma System Facts

600–800

calories a day most people on GLP-1s are getting. "This is scary." — Lisa

40%

of GLP-1 weight loss is lean muscle, not fat — the gap the Kroma Reset was built to close.

5 yrs

since the Kroma Reset was built around nourishment — before the moment that needed it arrived.

A short note

Here's what we've been hearing.

Anderson's been talking with you about Kroma for years. Most of what's in here started in those conversations — we just stopped letting it live in voice notes and texts.

While we were writing it down, we did some reading on where wellness is heading in 2026 and 2027, and where Kroma sits inside it. A few things sharpened. Other things we already knew got harder to ignore. The one that kept coming back is something you said on Instagram a few weeks ago:

"GLP-1s are a tool. They work, but they were never designed to replace nourishing our bodies." — Lisa Odenweller, on Instagram

That line is doing a lot of work in the pages that follow. It's the reason the plan tilts the way it does, and the reason we'd rather build for substance now than chase signal. The Kroma Reset has been the answer for five years. The category is finally catching up to the question.

— Anderson & Chris @ Butterfly Studios

For your review

Here's your package.

Below you'll find insights, a plan, and how we'd work together — along with a few other documents we thought might be useful.

You've been saying this out loud for a while. We wrote down what we'd build around it.

Here's what we've been hearing.

Here's your package.

What we're seeing in the category.

A plan to evolve Kroma to the next level of growth.

From sexy to substance.

How we'd work together.