What follows is the version of the conversation that's been sitting in voice notes — sharpened, with a few things from the last month of reading folded in.
Anderson's been talking with you about Kroma for years. Most of what's in here started in those conversations — we stopped letting it live in voice notes and texts.
While we were writing it down, we did some reading on where wellness is heading in 2026 and 2027, and where Kroma sits inside it. A few things sharpened. Other things we already knew got harder to ignore. The one that kept coming back is something you said on Instagram a few weeks ago:
Cleanest framing of where Kroma sits we've heard anywhere — from you or anyone else. We used it as the through-line for the rest of the thinking. That's all this is: what we've been hearing, written down, with a few takes on where it could go.
Below you'll find insights, a plan, and how we'd work together — along with a few other documents we thought might be useful.
A short read on where wellness is heading in 2026–2027, and why the moment is built for the Kroma Reset.
A proposed six-month plan: from substance, to signal, to compounding system value. The lead bet sits in phase two.
An energy brief on the cultural moment behind this evolution, and why Kroma is positioned to define it, not just ride it.
The shape of a Butterfly partnership: monthly retainer, three flexing lanes, advisory plus execution.
A worldview and architecture for the next ten years of compounding brand value.
The wider Butterfly menu — brand, loyalty, growth, creative, innovation, advisory — in case a different thread is more useful.